Blog

Getting Found

As a certified Guerrilla Marketing Coach I’m always on the lookout for low cost, high impact marketing methods suitable for small business. In fact, part of the materials we supply to our Guerilla Marketing students includes a list of 129 marketing “weapons” to consider adding to their marketing plan....

Are You Listening?

In February I was able to visit my brother Bill in Corona, California. During the visit we talked about his contracting business, Landmark Site Contractors. Bill and a partner started the business in 1996 as a paving company. By 2001, they had purchased two paving machines and had about 28...