Getting Found

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As a certified Guerrilla Marketing Coach I’m always on the lookout for low cost, high impact marketing methods suitable for small business. In fact, part of the materials we supply to our Guerilla Marketing students includes a list of 129 marketing “weapons” to consider adding to their marketing plan. We will be adding number 130 for our upcoming session and recommending it to our coaching clients. [...]

Taking Action Leads Success

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One of the most satisfying things about coaching business owners is when a client really begins to make strides in achieving their goals. I recently read a small, self-published book titled This vs. That by Bronwyn Bowery-Ireland that contained a chapter that illuminated the real conflict most of us have in moving toward our goals.

The author uses contrasting pairs of words to illustrate her point in each chapter, [...]

What's in a Name? Business Coach or Business Consultant?

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I recently found this article written by Shawn Brodof, one of my associates at the Professional Business Coaches Alliance that I want to share it with you. It does an excellent job of explaining the role of a business coach . -Bob Rash- As a business coach, I am often mistaken for a business “consultant”. I am quick to make the distinction of the stark contrasts between the two professions. [...]

Are You Listening?

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In February I was able to visit my brother Bill in Corona, California. During the visit we talked about his contracting business, Landmark Site Contractors. Bill and a partner started the business in 1996 as a paving company. By 2001, they had purchased two paving machines and had about 28 full-time employees on the payroll. They also had a smaller concrete crew they kept busy with curb and gutter work and the occasional flatwork, and also employed one grading crew. [...]

The Power of a Marketing Plan

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I recently taught a Guerrilla Marketing Jumpstart Class in Duvall, WA. The Duvall Chamber of Commerce is committed to the success of the businesses in Duvall and put the class together and brought me in to teach it. The attendees of the class all left with a marketing plan and calendar. The Guerrilla Marketing plan is less than one page. The plan is one paragraph made up of seven sentences. Each of the sentences answers the following questions [...]