Making Your Marketing Message Meaningful

Making Your Marketing Message Meaningful Are you having trouble connecting with prospects? Do they seem to be uninterested in listening to you talk about your product or service? Let’s look at how to change this.

Your message needs to be stated in a way that resonates with the prospect. You can talk about all of the features in your product, but will this resonate with your prospects? for example: The first iPod

  • 5gb disk
  • 1.8″ hard drive
  • mechanical scroll wheel, a center select button, and 4 auxiliary buttons around the wheel.
  • Firewire connections to your computer
  • 10 hour battery life

This is a nice list of features and Apple worked hard to build the device with all of these features, but are you impressed or interested in learning more about the device? You listen to this or read it and you are probably thinking “why would I buy one of these?” Plus, in about 5 minutes you would have forgotten all of the information about the useless product.

For your message to resonate and stick it must simply illustrate the benefit the prospect will receive. By simple I mean in as few words as possible. Your prospects do not have attention spans that will enable them to work hard at understanding what you have to offer. If you are asking your prospect to work hard at understanding the benefits of your product, you are losing most of them before they understand what you are selling.

All of this means you must develop a simple message that resonates with your prospects and makes it easy for them to understand the benefits they will receive from your product or service.

For the message to resonate it must:

  • Be simple
  • Be easy to understand
  • Be short (7 words or less)
  • Contain a benefit the prospect will receive

Do you remember the message Apple use to promote the iPod?Making Your Marketing Message Meaningful

It was simply :

“1000 songs in your pocket”.

If you like music this will resonate with you.

· Be Simple – nothing cleaver or fancy just a very simple example of what can be done with the product.

· Be Easy to Understand – all of your music is on CD’s or tapes and you know you cannot put a 1000 songs in your pocket. As a result you are intrigued and want to learn more about the product.

· Be Short – this one is only 5 words.

· Contain a Benefit the Prospect will receive – if you love music, the thought of having 1000 songs in your pocket is a huge benefit. Especially if you are using a portable CD or tape player.

I challenge you to review your message and ask the question: will it resonate with my prospects? If the answer is no, go to work on your message and create one that will resonate.

22 Comments

  • portable grill reviews

    September 11, 2010 at 5:39 am

    I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success.

  • Hipolito M. Wiseman

    September 17, 2010 at 12:51 am

    For some reason only 50% of the post is being displayed, is it my online browser or the internet site?

  • Cordie Granizo

    September 26, 2010 at 9:53 am

    Happy to see this, I am happy to find this well Web

  • Micheal Gutterrez

    September 26, 2010 at 1:48 pm

    hi!,I like yourpost so much! share we chat more about your review on MSN? Looking forward to see you.

  • Entertainment Promotions Albany

    September 27, 2010 at 3:09 pm

    I really loved this post. You describe this topic very well. Good Marketing Strategies helps expand the business in the right way.

  • Eugena Jaurequi

    September 30, 2010 at 5:21 pm

    That was a great reading and enlightening. You definitely know your stuff!

  • Banki

    October 6, 2010 at 8:19 pm

    What hosting company are you using for your blog?

  • Pan Banki

    October 7, 2010 at 9:39 am

    Hey dude, Steve here… Keep ‘em coming… you are doing a great job with this blog, inspiring many newbies like me… can’t tell you how much I appreciate all you do! – Steve

  • fasting blood test

    October 9, 2010 at 11:55 am

    Gratitude a huge amount of expert that resources! Details first look at everything unthinkable.

  • bad cosmetic surgery

    October 12, 2010 at 7:51 am

    Absolutely Nour! And congrats on the win – awesome recipe!

  • types of wines

    October 18, 2010 at 9:36 pm

    Understanding. Sunny blog post! Notice all the way down further more. At bay in order We get lucky and standard guest

  • Brandon Packebush

    October 19, 2010 at 8:39 pm

    Nice, YourPages will be the top 10in the world!!

  • orchard bank

    October 20, 2010 at 7:46 pm

    I loved what you will have carried out right here. The theme is stylish, your authored content classy. Nonetheless, you’ve got bought an edginess to what that you are providing the next. Unwell absolutely arrive back again for a lot even more in case you preserve this up. Dont wipe out hope if not too a variety of men and women see your ideas, know you have got obtained a fan suitable the following who ideals what you might have got to say along using the way you’ve got presented your self. Excellent on you!

  • toni

    October 24, 2010 at 4:19 pm

    Hello, You obviously are an individual who recognizes the power of focus and the way for making targets which you achieve action by action.Bravo to you.In my individual life I’ve only noticed achievement when We have stored my emphasis and manufactured the methods wanted to realize my objectives – quite minor takes place by change alone. This can be something I prefer to often share with my readers.Certainly, I am delighted to study about other peoples good results through laser like target and you have it.Continued good results for you,David

  • Boise Web Design

    October 27, 2010 at 3:15 pm

    Thank you for keeping us up-to-date. I truly enjoy it and find all of the info very useful.

  • Washington Wizards

    October 30, 2010 at 6:22 am

    I’ve been searching for content like this for my school project I’m working on. Thanks very much.

  • watch tv episodes

    November 6, 2010 at 4:12 pm

    This post was really nicely written, and it also includes numerous helpful details. I valued your professional manner of composing this post. You have made it is easy for me to understand.

  • background checks

    November 8, 2010 at 6:01 am

    Thank you for keeping us up-to-date. I really appreciate it and discover all of the information really useful.

  • MOK

    November 17, 2010 at 3:55 am

    Hi there, v. sorry 4 OT, simply I need to ask, what do you think about polish castel’s condition? In my impression it’s drama, so maybe we have some potential to do with it… What is your public opinion?

  • oldfriend slippers

    November 20, 2010 at 1:49 am

    Excellent post, I will be checking back regularly to look for updates. 🙂

  • Corine Krizan

    November 27, 2010 at 4:55 pm

    Excellent article and genuinely can assist with learning the issue much better.

  • Belva Swogger

    January 12, 2011 at 9:59 pm

    *Your place is valueble for me. Thanks!…